Customer shopping experiences in this 21century have taken a new look and feel. Thanks to the positive impact of Covid implications on businesses. It opened a new era for the use of technology to ensure reaching out to customers in every possible way. In fact, due to the dynamic market demands and changing consumer shopping habits, businesses are re-platforming their commerce platform and adopting a digital transformation to explore new sales channels to reach out to their customers. Thus, business leaders, knowing the key benefits headless commerce allows them to achieve for their organization, are now energizing their business strategies for reaching out to their customers in every way possible. We will discuss in this blog why exactly headless commerce matters for C-suite business leaders.
What is Headless Commerce?
Headless Commerce in a nutshell simply means separating the front end and back end of your commerce store. Consequently, this allows each one to function independently. Thus, this provides developers more freedom to customize the front and tailor it in the best way to meet their customers’ needs, without having to do many changes to the back end. Communication between the front end and back end happens via application programming interfaces (API). These APIs push back-end information to any front-end device, such as a website, mobile app, smartphone, computer, or even digital sign, and voice assistant without updating the other.
What Does Headless Achieve For Your Business?
- Agility & Flexibility
With the front end and back end working independently, developers have the freedom to create new experiences via different devices fast and seamlessly without having to change the back end. Also, it is easy to integrate third-party apps. Developers can simply run upgrade systems without disturbing the user experience.
- Scalability
Will scale and grow with your business needs. For example, adding new product lines, selling via new touch-points, or even expanding into new markets.
- Innovation
Headless supports adopting new technologies.
Developers can test new customer experiences in a short time, in a matter of weeks or even days. This in turn will allow the marketing team to innovate and create unique experiences for your customers.
- Customization & Personalization
It allows for creating unique user experiences for customers on different devices.
It allows marketers to use customers’ past purchase data and preferences to customize and personalize shopping experiences for their users and offer special promotions relevant to each customer.
- Omni-Channel Experience
It allows for seamless customer experiences, whether customers are shopping online from a cell phone, a tablet, a laptop, or in-store.
Why Does Headless Commerce Matter for C-Suite?
If your business is re-platforming or in the process of digital transformation, then sure your C-Suite team has done their homework and quantified the benefits of integrating headless commerce into your business. Certainly, c-suite business leaders should analyze how Headless can empower their respective areas of business. Let us find out why headless commerce matters for C-Suite leaders.
The CEO is the most senior executive member of the C-suite and is responsible for managing the organization as a whole. The CEO is responsible for leading the business vision, expanding the business, and maximizing its revenue.
Headless Matters to the CEO because
- Headless is scalable into the future.
- It allows expansion globally to open new markets.
- Headless allows businesses to innovate faster than their competitors.
- Transforming business digital platforms to headless is much easier to handle, and less complicated to update in the long run than traditional monolithic platforms.
- Adopting headless commerce allows businesses to shift towards customer-centricity.
- With the many key features like multi-language and multi-currency for example, developers can adopt businesses’ commerce stores to meet every customer across the globe by providing them with a local unique shopping experience.
The COO is mainly responsible for the organization’s internal operations. The COO’s responsibility is to ensure that the business achieves its short and long-term goals fulfilling budgets with coordinating all business functions.
Headless Matters to the COO Because:
- It facilitates integration between different business systems and processes.
- Since it is scalable and can adopt new technologies, developers can test and add small projects over time.
- Easy to remodel a process and evolve systems.
The CMO is responsible for leading the marketing strategy of a business to generate business. In other words, CMO’s main responsibilities are to grow brands on a local and global scale, market research, expand to new markets, generate digital marketing communication, and loyalty programs, adjust pricing, and ensure quality customer service.
Headless Matters to the CMO Because:
- Headless allows your marketing team to be ahead of the game.
- You can manage your content seamlessly with a fully customizable headless CMS.
- It provides true and seamless omnichannel experiences with multi-storefronts for a product across different digital devices.
- Facilitates innovation and adoption of new technologies, testing innovative new experiences without risking old ones. It helps target customers with a high level of customization and personalized experiences.
- Empowers your marketing team to tailor specific promotions to meet the needs and preferences of your customers based on their purchase history and search.
- Allows for reach faster to the market than competitors.
- It integrates easily with third parties, and with existing CRM, email, and analytics. Allows for selling across social channels.
- Empowers SEO website optimization using targeted long and short-tail keywords which help the business website to have higher ranking search results.
- Allows for an omnichannel experience and easy for marketers to make updates to either the front or back ends.
The CFO is Responsible for managing the company’s finances, including financial planning, record-keeping, risk management, data analysis, and reporting.
Headless Matters to the COO Because
- Going headless allows you to lower your total cost of ownership and lower your operation cost in the long term.
- It provides a better value than traditional monolithic commerce.
- API’s micro-services reduce software complexity and allow for incremental changes to happen in less time.
- As Headless has a very customizable architecture capability, you can pick and choose and prioritize the features you need most and implement them as per your business needs, which saves on your budget. In contrast to the monolithic eCommerce.
- A headless commerce store allows reaching faster to the market with much less cost.
- Headless provides you with a “future-proof” solution for your commerce platform.
The CSO is responsible for leading the business sales team and capitalizing on sales revenue; creating sales strategies and maximizing new market penetrations.
Headless Matters to the CSO Because:
- With Headless your sales team can explore new sales channels and social media sales opportunities.
- With the many key features of Headless to implement, you can optimize your sales taxes, and integrate with different payment providers. As a result, you will increase your online sales conversion rate.
- Headless solutions allow for account management, order management easy quote management, quick orders, splitting orders, multi-level account pricing, and much more.
- Headless commerce has the potential for a true omnichannel approach. Given that, customers can make purchases from multiple touch-points.
The CTO is responsible for managing IT systems, creating policies and strategies; using technology for growing business; procurement and systems maintenance; and deploying systems to streamline business processes.
Headless Matters to the CTO Because:
- Headless can be easily integrated with existing systems and processes.
- Once implementation and setup are in place, it is as;y on the development team to run updates without complexity.
- Headless support innovation in technology.
- Allows for A/B testing which is very useful for testing different marketing and sales strategies, without affecting current user experiences.
- Headless allows for releasing new APIs in days, not even weeks or months.
No doubt, business owners can achieve a lot by re-platforming to a Headless commerce platform. At this point, if you are in a transitional phase, considering re-platforming or switching to headless commerce, you should hire a commerce expert to guide you and facilitate your migration process. In that case, DigiCommerce experts will help you understand the requirements for transition and align with your business goals. Most importantly, our experts can guide you to take full advantage of the technology and avoid complex implementations. They will advise you with the right solutions that best fit your business needs and drive measurable results for your organization.
