Going global? Planning for Cross-border eCommerce? If so, then you must have asked yourself what are the key features you “Must Have” in your online store to enable your business to grow internationally.
Cross-border eCommerce is simply the online selling of goods to consumers in different countries. Thus, you will definitely realize that both Multi-Language and Multi-Currency are the main two key headless features that are a “Must-Have” on your online store in order to meet your customers’ needs and be able to grow your business internationally.
To be realistic, these two features can either make or break your business on a global scale. If you intend to launch in new markets. Then a headless platform is a way to go. Headless commerce is such a flexible platform that scales efficiently with your business. It allows you to implement new features without incurring significant technical issues. In addition to scalability, it improves your storefront functionality. and will not only allow you to grow globally but also will boost dramatically your conversion!
A 2022 Statista study showed that cross-border eCommerce was projected to account for 22% of eCommerce shipments, of physical products. In 2016, the cross-border eCommerce market share was 15 percent! No doubt, China, and the Asia Pacific will become the largest cross-border eCommerce region for both imports and exports. We can see that today 2023, both B2B & B2C customers are exploring new markets like the Middle East, Africa, and Latin America.
Thus, if you want to reach out to your international customers, then you need to communicate with your customers in their preferred native language. Likewise, when you allow your customers to pay with the currency of their choice and choose their preferred mode of payment. You will more likely have a long-term business relationship with your customers. And who doesn’t want customer loyalty and extended business relationships?
Deciding on cross-border eCommerce is a significant decision for any business, and it starts with understanding the potential benefits it entitles. Let us dive more into the key benefits of having both Multi-Language and Multi-Currency features on your eCommerce online store:
Multi-Lingual Feature Benefits for your Cross-boarder eCommerce
- Establishing an International Brand Exposure
Embedding a multi-language feature in your headless Commerce platform will allow your business to stay on par with the competition in the eCommerce world. That is to say, you will be able to reach out to a larger audience and introduce your brand to global exposure.
- Be Found by International Search Engines
Today’s shoppers often conduct an online search before purchasing any product or service. Shoppers are always looking for transparency especially when it comes to buying from international stores for the first time. If you provide valuable content about your product or service to your global customers in their preferred native language, then you are gaining new customers. Moreover, adding a multi-language feature will also increase your organic traffic coming from search engines. In turn, this will gradually improve your search engine ranking in the long term. Moreover, this will lead to higher Search Engine Optimization (SEO) ranking for your site. Thus, your marketing team can simply tailor your marketing tactics to target a specific target market geographically. Consequently, this will allow your site to be found by your targeted customers easily.
Multi-Currency Feature Benefits for your Cross-boarder eCommerce
- Opening International New Markets & Brand Visibility
With the increased competition in eCommerce, giving the choice for your customer to pay with their preferred currency will definitely enable you to reach out to global customers. It can expand your reach to new target markets. With a headless commerce platform, it allows you to customize how to display currencies to follow best practices in each region. When it comes to applying taxes, it is important to explore scalable tax solutions to facilitate sales tax returns. Avalara, a DigiCommerce partner, offers businesses cloud-native tax compliance solutions; SaaS solutions for small, midsize, and enterprise organizations.
- Enhance Your Customers’ User Experience
Implementing a multi-currency feature not only allows merchants to display their product prices in their local currency. But also improves your customer purchase journey satisfaction. With a headless commerce platform, you can allow your global customers to transact in their local currency this will in turn increase their level of trust in your site. Besides, this could be a competitive advantage for your competitors and you can gain new customers, not only repeated ones.
- Improve Conversion Rates
It goes without saying that “happy customers means repeated purchases.” By providing your international customers with the local experience they require. You will likely gain more loyal and repeat customers. Your customer will likely refer you to other new customers. Cross-border selling and expanding into new markets, open your business up to increased eCommerce sales and higher profits.
According to Statista, 75% of customers would like to buy from eCommerce stores selling in their native language. What’s even more interesting, you can reach 77% of global internet users by adding the top 10 most popular languages to your online store. Multi-lingual sites prove that you are running a global business, which looks outstanding in the eyes of an average customer.
What’s Next?
Is it time to Take Your B2B Commerce Storefront To The Next Level?
According to statistics, retail eCommerce sales amounted to approximately 4.9 trillion U.S. dollars worldwide. This figure is forecast to grow by 50 percent over the next four years, reaching about 7.4 trillion dollars by 2025.
While the eCommerce world is getting competitive, with more people shopping online every day. Implementing a headless platform, and specifically, these two features in your eCommerce site is a need that must be fulfilled by your customer. In reality, implementing a headless platform will enhance your B2B customers’ experiences in the long term. Consult one of our DigiCommerce experts today to learn more about how to optimize your eCommerce store for your global expansion.
DigiCommerce, as a service agency provider, delivers leading-edge business solutions, like B2B Connect, to help you achieve measurable results. In partnership with BigCommerce, elastic path, and fabric, DigiCommerce is proud to offer our customers a headless pre-composed solution for your B2B, B2C, D2C, and B2B2C commerce.
B2B Connect offers multi-lingual and multi-currency as part of the solution to allow merchants to optimize selling cross-border. It enables 3rd party integrations and uses different payment providers that support multi-currency features, such as CyberSource.
It also has pre-built integrations with CMS & CRMS as HubSpot, contentful, salesforce, ERP & Cloud Integrations as SAP s/4 Hana, and many additional third-party integrations such as Avalara, and payment integration as PayPal, Digital River, stripe, Worldpay, and many others.
