Account management in B2B eCommerce is very challenging and could be one of the main reasons why businesses decide to transform digitally. The capabilities of account management that a B2B businesses would require are very different from what B2C businesses will need and many of them may not meet the requirements that B2B businesses need. Simply, businesses require a high level of flexibility to accommodate their products’ or services’ requirements.
What are the advantages of the account management system for businesses?
Account managers’ main role is to build a detailed understanding of their customers’ requirements and help them improve their own business performance. This indeed helps to make the customer happy and increases their customer retention.
In our digital world today, businesses adopted many digital business solutions to manage their customers’ accounts. Companies are always on the lookout for a solution that will allow them to meet their customers’ specific requirements. For instance: manage multiple teams and with different levels of hierarchy, manage their various offices, assign users, roles, and permissions, track orders and provide self-service capabilities.
As a leading-edge business solution for businesses, B2B Connect solution, developed by DigiCommerce, is a headless pre-composed solution for B2B, B2C, D2C, and B2B2C commerce. It is a pre-integrated solution for headless commerce platforms like commercetools, BigCommerce, and elastic path.
What does B2B Connect Account Management System allow your business to do?
Most importantly, it is equipped with highly customizable and flexible Advanced B2B Account Management features. Not only does it allow buyers and sellers to manage multiple teams and different levels of hierarchy. But also provide them the ability to manage all their offices and divisions. Furthermore, it allows sellers to view outstanding and available balances, deposits, credit memos, and invoices. In addition, sellers can streamline the account management features enabling their buyers to be more efficient in their purchase process.
Businesses are seeking some key features in their B2B solutions. Above all, they are looking for the ability to authenticate their users. This indeed ensures security management for both buyers and sellers in their digital environment. Also, this provides the capability for buyers and sellers to manage their accesses.
Secondly, businesses like to enable their B2B customers to have various roles and authority levels in their purchasing process. Thirdly, they like to give their customers self-service control and enable them to decide how they want to buy. Needless to say, the bottom line, businesses are always keen to increase the efficiency of their B2B customers’ purchasing process.
Let us explain further:
Support Multiple Levels of Hierarchies
B2B Connect allows both buyers and sellers to have the ability to manage their account hierarchy on multiple levels. This allows them to assign different roles based on permission access and workflows. For example, a business could have multiple account hierarchy for the headquarter and its different regional offices. Consequently, each office can be set up to have different permissions based on their roles.
Give Customers Control – Self Service
A key advantage of B2B Connect solution is Self Service Portal “My Account” 3600 view where B2B customers can manage and track their quotes, orders, accounts, invoices, and much more. That is to say, buyers can track their orders, view their order history, reorder their purchases, and create shopping lists that can be shared between the different representatives. Furthermore, buyers can also add and remove personnel from their teams, as well as limit their abilities within the solution.
Provides Flexible User Permissions
B2B Connect solution allows for configurable permissions. To elaborate, it provides business owners with flexible user authority permissions. For example, buyers can decide who in their team can place orders, who can approve orders, and who can update and see payment details. In addition, it empowers businesses to manage their budgets and cost centers. Simply, B2B Connect provides business owners with the ability to create different users, assign different permission and manage their budgets.
No doubt, the goal of every business is to have a hassle-free buying experience for their B2B customers. Thus, organizations need to implement an advanced Account Management System in their commerce platform to provide their B2B customers with a seamless purchase experience across multiple levels. However, implementing a commerce solution to your platform can be a complex process. Therefore, you need an agency partner to advise you on the right solutions that best fit your business needs. DigiCommerce can save you complex implementation and guide you through the process. DigiCommerce experts will help you integrate a fast, agile and flexible solution to your headless commerce platform. Above all, they can enhance your B2B customer’s buying experience to retain happy loyal customers.