Why businesses should invest in eCommerce CMS today? As a business owner, integrating Content Management System (CMS) into an eCommerce platform is key in the growth of every business. Especially, if the business targets B2B and B2C customers. Similarly, to meet business goals, business owners need to understand CMS capabilities so they can leverage their advantages. In this blog, we will discuss some of the key benefits of integrating CMS with an eCommerce platform.
What is an eCommerce CMS?
An eCommerce Content Management System (CMS) is software that enables business owners to build, and modify different content. Users can create, edit and publish digital website content without even writing any codes. For example, users can create blog posts, press releases, and personalized content. They can also edit their products’ web pages, pricing, add promotions, banners, and targeted products. Simply, users can create and modify the content of their websites without having to be technically savvy or use developers. Simply, CMS is for creating, managing, and optimizing your customers’ digital experiences.
Today CMS has evolved from just helping you to launch digital content, to a more robust system for managing the overall digital experience across many different channels like email, apps, social media, websites, and more.
How Can CMS help Businesses to Grow?
There is no doubt, integrating a CMS in a B2B eCommerce platform is an integral part of the success of every business. Companies are always on the radar for a reliable solution that would grow with their business needs. For example, does your solution have the capability of translating into other languages and publishing globally? Is your solution flexible by nature to include content based on the Geo-location? When your customers jump from device to device, laptop to smartphone to tablet, would they find the same information but presented in a different format?
With a fully integrated CMS Solution, you can increase your productivity. You can seamlessly write, edit and manage any content type to engage with your customers. And you can connect your personalized marketing to your digital commerce platform to enhance your customers’ journey. Personalization will help you to target relevant content to your customers by persona, location, and even based on their previous interaction with your product or service.
B2B Connect is a Complete Headless solution that includes a build-in CMS that allows you to seamlessly write, edit and manage your personalized content to engage with your customers and enhance their journey.
The B2B Connect solution, developed by DigiCommerce, includes a built-in CMS that will allow your business to enhance your customers’ journey. It is equipped with advanced enterprise features which include Role-Based Control, Single Sign-on, Customizable API, Advanced File Management, Mobile Applications, Transactional components, and many others.
A complete headless CMS solution will allow business owners to provide their customers with tailored and customized content based on geo-location, target customer groups, or even more targeted towards specific customers. Business owners can fully customize the storefront including the homepage, product detail page, and product listing page. The CMS also automates your content presentation to suit different devices.
Most importantly, businesses can customize and design their website with a CMS solution to handle multi interfaces. For example, to interface with 3rd party suppliers, B2B customers, and wholesale. This solution, being API first, offers the ability to syndicate your content, not only to your online presence but also to 3rd party solutions.
Above all, CMS helps to create a seamless user experience. Businesses can efficiently manage their websites, keeping their content consistent across different channels, and with their marketing emails. Essentially, CMS introduces more dynamics and flexibility in building landing pages and working around with content which enhances users’ experience. Moreover, business users save their time and money, as it removes reliance on developers. This is to say, businesses can definitely increase their productivity with a fully integrated CMS Solution B2B Connect.
“ At DigiCommerce, we strongly believe in the benefits of integrating CMS into a business eCommerce platform. In partnership with commercetools, BigCommerce, Elastic Path we implement solutions, tailored and customized to specifically address every company’s requirements and meet their technical business needs.”
Domenico D’Avirro, President of DigiCommerce.
What are the key benefits of integrating a CMS into an eCommerce platform?
Personalizing Your Marketing Content
If you have a CMS capability integrated into your commerce platform, you will be able to connect your personalized marketing activities to your digital commerce. This will dramatically enhance your customer journey. For example, you target relevant content to a unique visitor based on their past interaction with your product. If someone was shopping for running shoes, you can personalize your marketing email to this unique customer based on his interest and recommend other running chose options/styles for your brand.
Managing Website Content Easily
Integrating a CMS with your eCommerce platform will allow your site to load faster and perform better. Your end-users will be able to browse the website content faster instead of waiting for pages to load. Also, it gives you the flexibility to manage your online store content easily. You can create blog posts, edit and publish content, marketing your products or services in no time and with limited cost. Content marketing is about providing valuable content to your potential customers and attracting new ones. Similarly, marketing automation and personalization of your eCommerce shopping experience. More importantly, is to facilitate your customers’ user experience. Also, ensuring your store is mobile-friendly is key. This will, in turn, add another channel for reaching out to potential customers.
Generating Organic Traffic & Optimizing for SEO
Moreover, a huge benefit of integrating CMS into your eCommerce platform is generating tons of organic traffic to your website. As a result of integrating these advanced capabilities of SEO features, you can attract more potential customers to your website by better addressing their preferences. In other words, this allows you to optimize your selling strategy to best fit your customers’ needs and preferences. For example, placing your keywords in your URL, page titles, and meta descriptions. On-page SEO is a key for generating traffic and enhancing your website performance. Thus, a good eCommerce CMS solution will allow businesses owners to implement the best SEO practices to optimize their site.
organic traffic & optimizing for SEO practices
Are you ready to take your business to the next level?
Is your current solution reliable from a fundamental technology standpoint? Will it grow with your organization’s needs? Will it support your international growth? Does it allow you to seamlessly write, edit and manage your content? Would it allow you to connect your personalized marketing content to your commerce digital platform? As a matter of fact, selecting the right CMS software and developing a CMS solution is a complex process. Certainly, it requires careful consideration for choosing the appropriate features, integrations, scalability, performance, and stability.
Thus, choosing the right CMS solution should be approached with the assistance of experts. Experts can analyze an organization’s requirements and recommend the appropriate innovative eCommerce solutions that best fit the business needs. In other words, selecting the right CMS solution for a B2B or B2C website, comes down to analyzing and knowing the business goals, budget, licensing, and meeting customers’ needs. DigiCommerce experts can help you find out the best CMS solution that best integrates with your existing platform, meet your business requirements, and would grow with your business needs. They can advise you on how to seamlessly integrate and implement CMS capabilies to your site with your preferred headless Commerce platform.