Before brands design their eCommerce site they must take several factors into consideration. This consideration is affected by the eCommerce strategy and the existing digital infrastructure. The cost of integrating an eCommerce site is arguably the most important consideration for… Continue Reading →

Omnichannel commerce is important in today’s eCommerce environment but there are different approaches. According to DigiCommerce partner, Elastic Path omnichannel, provides a customer with a seamless consistent journey on any device with which they wish to connect with a brand…. Continue Reading →

Account management in B2B eCommerce is one of the main pain points that cause many businesses to go digital. It is tricky, as the type of account management capabilities a B2B business needs are often unique from B2C. Moreover, they… Continue Reading →

More managers realize that eCommerce customer journey must be supported by good quality content. This is part of today’s marketing requirements for successful eCommerce stores. Content is indeed king in 2021. eCommerce is no exception to this notion. Indeed, the overall… Continue Reading →

Launching a B2B channel does not have to be complex. The new Elastic Path Pre-Composed Solution for B2B Commerce, designed in partnership with DigiCommerce, simplifies the process with a business-ready solution that provides a quick start to launch complex and… Continue Reading →

As baby boomers buying habits has increased their usage on eCommerce stores, the customer habits become more important. DigiCommerce has attempted to break down this demographic a few times.  We have pointed out that this demographic both have disposable income… Continue Reading →

It is widely agreed that B2B eCommerce is a solution to take the life sciences sector into the future. At this point, the consensus is the adaptation of eCommerce is key for the future survival of the entire sector. The… Continue Reading →

Product Information Management (PIM) solutions can be useful to the entire digital infrastructure. But what are PIMs? PIMs gives businesses a central location to gather, manage and create product information and product catalog. It provides businesses also with the flexibility… Continue Reading →

Direct-to-consumer is the selling goods direct to customers thereby bypassing third-party retailers, wholesalers, or any other intermediate. In 2021 eCommerce can be significant to the digital growth of the direct-to-consumer (DTC) business model. Shifting a digital infrastructure from the well… Continue Reading →

The technology sector, including eCommerce, are leading the charge to embrace more flexible work arrangements for employees. In fact, these work arrangements can benefit both genders. However with women feeling the primary effects of juggling childcare and career, it is… Continue Reading →

There are different advantages of eCommerce landing pages but we will cover how businesses can optimize them. Companies must see how they can leverage this advantage for marketing purposes. They need to create and optimize eCommerce landing pages for their… Continue Reading →

According to Deloitte, companies with a more inclusive workplace culture are up to six times as likely to be innovative. Interestingly, the study also suggests that companies that actively prioritize gender inclusivity are also more likely to attain financial targets…. Continue Reading →