With today’s augmented rise of digital devices and different sales channels, buyers usually order their purchases online. Many tend to find difficulty completing their purchase. Either they can’t find what they are looking for, or it is taking too long to complete their purchase. Many tend to abandon their purchase cycle without placing their orders. Buyers nowadays expect their sellers to provide them with a seamless shopping experience every step of the way. In other words, what are the top key features every business needs to include in their commerce platform to customize a successful B2B front-end customer journey experience?
B2B Front-End Customer Journey Key Features
Here is a list of the top key features every organization should integrate into their commerce platform to enhance their B2B customers’ front-end purchase journey. We are going to shed light on some of them:
- Elasticsearch
- Elasticsearch AI
- Quick Order
- Quote Request
- Save Carts
- One-Click Checkout
- Account Cost Center
- Integrations
- Promotions
- Discounts
- Storefront OMS
- Purchase Order
- Split-Orders
- Re-Order
- Multi-Lingual
- Multi-Currency
- Account Level Pricing
- Account Restrictions
- Subscription
- Integrated CMS
- Micro-Sites
- Address Book
- Self-Service Portal
- RMA Process
B2B Connect, a fully Integrated B2B, B2C, D2C, and B2B2C Solution for Headless Commerce Platform, pre-integrated to fabric, BigCommerce, and elasticpath headless platform.
It is a business-ready solution that provides seamless integration between buyer and seller platforms.
Developed with the best-in-class technologies. Provides you with a Flexible, Customizable B2B Front-End experience meeting your customers’ expectations.
✓ Elasticsearch
Buyers usually face difficulty finding what they are searching for on a company website. In many cases, companies with large catalogs have to provide a manual help guide to locate a product. B2B buyers require intelligent search functionality that can handle different types of search queries, such as searching for product numbers. However, with an elasticsearch feature, B2B sellers can tackle this issue. Sellers can pre-program categories and keywords, display product images, as well as auto-complete synonyms, which the buyer can see while typing within the search bar.
Elasticsearch allows you to store, search, and analyze huge volumes of data quickly and in near real-time and give back answers in milliseconds. It’s able to achieve fast search responses because instead of searching the text directly, it searches an index.
B2B Connect, a pre-composed solution for headless commerce, powered by DigiCommers, is equipped with elasticsearch AI capability which provides a robust online experience. One of the biggest benefits of Elasticsearch is highly scalable.
✓ Quick Order
Customers usually have little patience and tend to exit their shopping experience if it is taking too long, can’t find what they want, or can’t complete their purchase fast. The Quick Order feature reduces the order process to several clicks, either by typing the product name or by SKU number. With B2B Connect buyers can place orders with multiple SKUs either manually, or imported into the Quick Order form.
Most importantly, B2B Connect allows buyers to split shipping their orders to multiple locations if they want to split their orders to more than one warehouse. Furthermore, it permits buyers for partial and full returns via API. Not only that but allows buyers to back their orders if they wish.
✓ Quote Request Management
Many buyers tend to agree on experiencing difficulty in communicating with their suppliers and acquiring quotes. The manual process indeed is very slow and prone to many human errors and miscommunication. Thankfully, B2B Connect facilitates the order and quote management process for both buyers and sellers. For example, buyers can easily send and modify quotes to their suppliers, which their suppliers can view, update and modify on their end. They can provide discounts to the customers as well, on both at line-level or total. On the other hand, sellers can also send quotes to their buyers to review and approve. This way buyers can complete their purchasing process fast and smoothly. Not mentioning as well, accuracy since everything is documented!
✓ One-Click Checkout
One-click checkout is a technique that allows sellers to save their customers the hassle of re-entering their card details for every purchase they make. After their first transaction, buyers have the option of saving their card details on the merchant’s website. Then, this allows them for their next purchase to pay with a single click thereafter. One-Click Checkout, Re-Order, and Saving Carts are all key features every business would like to offer to their customers.
✓ Purchasing Order
Buyers nowadays are looking for greater flexibility in their purchasing process. For example, they like to have their PO applied to the order process, upload their PO sheets, and generate a PDF document of their orders. They also like to leverage the flexibility for partial payment if they need to. Plus, have the option of having multiple payment methods for purchasing their orders. With cross-border selling, buyers would like to have a choice for multi-currency payments as well. With the B2B Connect solution, all this is possible to achieve. It is equipped with many key functionalities that facilitate the automation of the purchasing process.
✓ Integrated CMS
Currently, most companies are using a costly 3rd party CMS tool to create and modify their content. Many businesses find it challenging to update their website content easily. Like create more products on their catalogs, offering discounts, and promotions, maintaining their product lines, or adding more product categories in a simple easy manner. Likewise, many stumble to customize their content to target different client groups.
B2B Connect solution is equipped with a fully headless integrated CMS capability allowing for seamless creation and management of any content type across different channels to engage with customers. Some of these key features are Role-Based Control, Single Sign-on, Content-based geo-location, and user group creation are all out-of-the-box features. Simply, buyers can define and upload banners, use content grids, and create landing pages. Most importantly, they can fully customize their storefront including their homepage, products details page, and products listing page. In addition, it is equipped with a digital media library that is fully integrated with the CMS to manage rich media elements. Furthermore, it has the capability for multi-users to manage and update content.
To summarize, buyers are demanding their suppliers more and more to provide them with a fast, agile, and flexible commerce platform that allows them to do what they wish. Thus, businesses need to listen to and meet their customers’ needs in order to be ahead of the game. DigiCommerce experts can help you implement a flexible modern architecture that allows you to tailor your customer journey and enhance your buyers’ shopping experience. We can guide you with the best-in-class technologies and the right business solution for your business needs. B2B Connect enables you to customize your front-end customer journey and leverage your customers with a seamless shopping experience every step of the way.
