Today in this high-tech digital era, more than ever, there is a greater need for eCommerce scalability due to ever-changing customer demands and shopping behavior.
What Does Scalability Mean for Your Business?
Scalability, whether it is in a financial business context or within a business strategy, it is simply a company’s ability to grow and adapt to changes over time. This means that resources, operations, eCommerce, and the overall business model must be prepared for changes in the scale of business operations without being constrained by structure or available resources when there is an increased business volume. In business, the definition of “scale” is to increase revenue at a faster rate than costs. Businesses achieve this in a number of ways, from adopting new technologies to finding “gaps” in their operations that can be streamlined.
Why is Scalability Important to Your Business?
Scalability is considered one of the top factors driving businesses to transform their technology platform. A scalable platform enables businesses to respond appropriately and cost-effectively to increased performance.
Scalability is so important for your business today because if your online business volume increase and your online commerce infrastructure cannot handle it. Then, you will not only lose business but also revenue.
What is Scalability in eCommerce?
Likewise, eCommerce scalability is the ability to scale your eCommerce platform to accommodate and keep up with the high demands of your business’s online growth.
Every business should prioritize eCommerce growth and should put its customers’ user experience first, to ensure its long-term success.
In fact, scaling your eCommerce business strategy is the best way to manage the fast growth that you dream of and avoid losing customers or leaving unhappy customers behind.
How To Scale Your Online Business?
When you launch your business, you definitely need the right tools in place. You have to be prepared to engage with your target market and be able to penetrate new markets every day. Thus, increased demand could be challenging for your business. However, your approach to scaling can be simple and achievable.
Today we see organizations like the MACH Alliance, a not-for-profit industry body, advocate for an open and best-of-breed enterprise technology ecosystem. The ecosystem technology is Microservices based, API-first, Cloud-native SaaS, and Headless.
What does that mean?
• Microservices: They are individual pieces of business functionality that are independently developed, deployed, and managed. All microservices can be fully autonomous. Thus, any collapse in one of them will not affect the work of the main app. Microservices architecture helps eCommerce brands create custom and flexible experiences for their customers fast.
• API first: This means that functionality is exposed through APIs. You can easily unplug a service if is not needed. Without the risk of breaking something in the main application.
• Cloud-native: SaaS that leverages the cloud, beyond storage and hosting, including elastic scaling and automatically updating.
- Headless: Where the front-end presentation is decoupled from back-end logic and channel, programming language, and is framework agnostic. Every component is pluggable, scalable, and replaceable. And can be continuously improved with no risk of disturbing the user experience.
This modular setup enables your business to rearrange, and re-purpose data as needed, depending on external or internal factors like a shift in customer values or sudden change in supply chain or materials, without requiring a total rebuild. By all means, it is crucial for your business to be backed by a software ecosystem that provides a flexible, truly open, and future-proof architecture.
Needless to say, it is high time for businesses who operate with the traditional eCommerce one vendor platform, to consider moving toward a more scalable platform. It is important for businesses to prioritize their eCommerce Scalability and learn when and how to move from a monolithic approach to a composable platform ecosystem.
Your eCommerce solution should grow together with your business and keeping up with the demand. Leveraging an eCommerce solution that scales quickly wiht your business is key for your business’s success and internationalization.
Here are a few recommendations to consider:
Future Proof Your Technology Platform
As technology has evolved enabling new ways to think about and do business. MACH Alliance can help your business to take advantage of the most innovative and flexible enterprise technologies available. While with a single vendor technology platform approach, your business faces the risk of limited capabilities that are pending upgrades and new releases. On the other hand, with dynamic customer expectations, your business needs to respond promptly to your customers’ needs. The Alliance‘s mission is to future-proof enterprise technology and to propel your current and future digital experiences with open and connected enterprise tech.
Implement an eCommerce Platform that Scales with Business Needs
Headless commerce supports scalability. It will scale with your business needs as it grows. Headless commerce allows your business to think beyond the simple storefront, shopping cart, and checkout, but take things a step further. It provides a seamless customer experience whether the customer is shopping online from a cell phone, a tablet, a laptop, or in-store. In turn, this allows for creating a unique user experience for your customers. Also, it allows for experimenting with innovative new ideas and touchpoints to meet your customers’ expectations. Without disturbing the back-end logic, which is a huge benefit. In fact, Headless Commerce is becoming more and more accessible. It is perfect for all businesses that want to ensure flexibility and scalability, kick off non-standard marketing activities, and implement an omnichannel strategy while saving hundreds of development hours.
Integrate eCommerce Scalable Solution that allows Penetrating New International Markets
No doubt, integrating Multi-Language & Multi-Currency features to your commerce website allows you to penetrate new markets. Both are the top key headless features you definitely need to implement on your eCommerce website to grow your business internationally. Today, cross-border eCommerce growing rapidly for both B2B & B2C. Thus, you do not want to miss reaching out to your international customers. You definitely need to communicate with your customers in their preferred native language. And you need to allow your customers to pay with the currency of their choice and their preferred mode of payment.
Choose a Fully Integrated CMS Solution
A key benefit of a CMS solution allows for seamless creation and management of any content type. For example, it allows for transacting items across different channels and different jurisdictions to properly engage with clients. Also, a full CMS solution like B2B Connect Solution would include many important features to your commerce site. For example a Role-Based Control, Single Sign-on, Content-based geo-location, user group creation, and a digital media library capability. Also multi-users, and multi-lingual to manage and update content.
In short, eCommerce Scalability has become a “must have” in every business technology platform. In order to allow your business to scale, you need to choose the right technology platform. The right business solution that is flexible, agile, scalable, and can accommodate the ever-changing customer demands. Most importantly, every step your business takes towards your eCommerce growth should put the customer user experience first. That is why scalability is very critical to your long-term business success and growth. Needless to say, you can not do this alone. You need an eCommerce partner like DigiCommerce to guide you on your approach. Our role is to advise you with solutions that best fit your business needs. We can help you to grow and optimize your eCommerce business. And enhance your customers’ user experiences and drive measurable results for your business.