How to make your customers’ holiday shopping experience a smooth one?
Although buying online is becoming easier and more convenient for shoppers nowadays, eCommerce competition is increasing as well. With the busy holiday shopping season fast approaching, selling online has become the way to sell. According to Statista, eCommerce sales are projected to make up 24.5% of all retail sales globally by 2025. Thus, in order to have a share of the pie, businesses should create a smooth holiday shopping experience for their customers.
To meet modern buyers’ needs and expectations, we provide you with a list of tips to help you prepare a smooth holiday shopping experience for your customers.
Personalize & Customize Your Customers’ Shopping Experience
Shoppers who shopped on your site before, like to feel special, loved, and remembered. They like a tailored personalized shopping experience. Create a custom storefront shopping experience for them. For example, prepare a personalized offer or promotion based on their search history. Send out personalized marketing emails for new offers, promotions, or even announcing a new service. On the other side, allow your customers to create their own customizations. In other words, customization allows your customers to choose their own selection for their interests and allow them to set their own preferences for how to display their search results. Besides, you can allow your customers to turn on notifications for specific products or services that they might be interested in. You can definitely enhance your customers’ shopping experiences when you allow for both personalization and customization of the user experience.
Optimize Checkout
The maker or breaker of a sale is how to optimize your checkout flow. No doubt, when you make it easy to buy with an optimized checkout experience, you can gain new customers. A Baymard research study found that 17% of online shoppers in the United States have abandoned their shopping carts due to a long, complicated checkout process. Thus, optimizing the checkout experience for your customers by including a digital wallet option in your checkout can go a long way.
Easy Payment
Shoppers expect you to offer them easy payment options. DigiCommerce, with the BigCommerce platform, can help you to collect payment through a robust single-click integration. You can also offer your customers a Buy now pay later (BNPL) option or a curbside option. Offer your customers stress-free options to buy what you want and save them time and stress-free for immediate payment. Also, for you, getting paid will not be an issue with the BNPL. Offering multiple payment methods is key to customers nowadays.
Speed & Security
A key factor for gaining a new customer is how fast and secure your site is. You need to make sure that your commerce platform is fast, reliable, and secure. These are key requirements for your customers today. With the three main types of commerce platform options, headless, open source, or SaaS (software-as-a-service), you can choose the one that fits your business needs. However, just to note, with the headless platform, you can guarantee a faster go to the market. The beauty of the headless platform allows for faster integration with 3rd party apps. Unlike monolithic platforms, headless provides you with agility and speed, where any changes or updates to your products online can happen fast and seamlessly. Likewise, a secured platform is key for gaining loyalty. Your customers will likely shop again on your site if they feel your site is secure.
Fast Shipping & Delivery
The faster and more efficient your shipping and delivery are, the more likely customers will shop again on your site. Needless to say, as supply chain challenges continue to hike across the world, it’s important to consider offering alternative solutions to provide faster delivery to your customers. While Amazon has spoiled its customers by getting their purchases in hand in a couple of days, retailers have no option but to match this strategy. The key factor is, that the more you can automate and manage your customers’ orders, the more time and money you can save. To clarify, today it is vital for retailers to integrate an order management solution into their eCommerce platform to facilitate their customers’ order processing and get ahead of their competition. And, get a product into a customer’s hands as fast and as efficiently as possible before your competitor.
Thus, you need to leverage the many benefits that order management solution offers your business. For example, B2B Connect solution offers an order management solution that allows you to cross border selling, scalability, faster delivery, inventory management, and of course enhanced customer satisfaction.
B2B Connect Solution: A headless pre-composed solution for B2B, B2C, D2C, and B2B2C commerce, developed by DigiCommerce. It is a business-ready solution that provides a quick start for any sort of business. Similarly, it can rapidly launch from simple to complex eCommerce experiences.
Furthermore, a B2B Connect solution is equipped with an Advanced Order Management feature which allows purchasers to manage their orders efficiently. In addition, this pre-composed solution integrates smoothly across a company’s commerce systems like accounting, warehouse, service providers, supply chain, and many others. It can easily adapt to any business logistics and process.
Offer Fulfillment Options:
You can offer customers other buying options like buying online, and pickup in-store (BOPIS). A recent report from Insider Intelligence predicts that BOPIS sales will make up 11.7% of all retail sales by 2024. That’s almost $141 billion in sales. Likewise Buy Now Pay Later (BNPL), is another payment option that you can offer to your customers. It has benefits for both businesses and customers. According to Businesswire “Buy Now Pay Later” led by Klarna, PayPal & Afterpay, is expected to double by 2025, reaching $680 Billion.
Connect With Your Customers
After your customers execute their purchase you would like to leave a positive impact so they can return back. You can send them emails and/or SMS to keep effective communication with them. For instance, let them know about new products they might be interested in, or share an upcoming promotion. Marketing and promotions are the best way to engage with your customers and upsell your products or service.
Today eCommerce now is made easy with the interface between different storefronts: B2B, B2C & D2C. DigiCommerce Headless Commerce Solution helps businesses and retailers to optimize how they do business with their customers. With B2B Connect, this solution has a flexible and modern structure that you can seamlessly implement and deploy with your current existing platform, if you already have one in place, to facilitate your customers’ shopping experience.
At the end of the day, needless to say, businesses and retailers must provide a seamless shopping experience to their customers to be able to gain a market share for the holiday shopping season. These were some recommendations to follow, yet there is much more you can implement and improve on your commerce platform. The sky is your limit when it comes to eCommerce. It is your choice to make. DigiCommerce can guide you on how to optimize your commerce platform and how to provide a seamless holiday shopping experience for your customers. You can consult DigiCommerce technical experts today rather than later!