Post-pandemic, we see many businesses catching up with their business strategies and launching new projects. Many are revamping their business plans and implementing B2B eCommerce transformations and utilizing the growing trends. With no doubt, post-pandemic, B2B eCommerce has picked up steam. Entrepreneurs are constantly looking for innovative ways to improve their services and meet their customers’ needs. Over the past years, B2B eCommerce trends have been dramatically accelerating, and moving from in-person to online selling has been the main trend. There are many specific trends that are particularly influential for B2B eCommerce in 2023 and beyond.
In this blog, we shed some light on a few of the top key B2B eCommerce growing trends and opportunities that will be helpful to you to continue growing your business in 2023.
Top B2B eCommerce Growing Trends
Omnichannel marketing, personalized customer experiences, social commerce, and mobile optimization are always key trends to follow. But there are emerging ones that are foreseen to take priority. Paying attention to these trends can help you capitalize on eCommerce growth opportunities.
Headless & API Integrations
Headless eCommerce has a more agile structure. Decoupling the front and back end allows for easier adoption of new technologies and API integrations. This means businesses can respond faster to industry market innovations and dynamic customer needs. Businesses are no longer limited to selling in one channel. On the contrary, they can easily and seamlessly enable the same experience on all sorts of devices. Since all customer experiences leverage the same back-end commerce data. It is seamless for the customers at all touchpoints. Migrating from monolithic to headless has many benefits that empower your business to face future eCommerce challenges. Have you ever thought about what headless commerce achieves or matters to your business? To name a few: flexibility, scalability, fast integration, fast to the market, improving SEO, omnichannel, and much more.
As a matter of fact, a key advantage of Headless eCommerce to leverage for your businesses is meeting your customer’s needs and expectations which can be a game changer for growing your business. Thus, no doubt, Headless vs Monolithic eCommerce, is foreseen to be one of the fastest-growing trends for the next few years.
AI, Virtual Reality Selling, Metaverse Technology, and Augmented Shopping
Many businesses are using machine learning (ML) and artificial intelligence (AI) to accurately predict their customers’ purchasing behaviors based on browsing and buying history. Today shopping is becoming more exciting for customers, and selling is becoming more challenging for businesses!
Using Virtual Reality (VR) eCommerce, shoppers experience a shopping journey while sitting at home. Virtual Reality allows users to get a full overview of an item, almost as if they were holding it in-store. Shoppers can also use VR to customize items they are interested in and see these changes in real-time.
For example, if you are shopping for a new sofa for your home, by using virtual reality, you can simply experiment with how it looks in your living room. You can try to match it with your existing furniture, try different colors, styles, and even different sizes. By integrating virtual reality capability in your eCommerce store, you can guarantee a selling edge to your customers. VR has been a growing trend lately.
Thus, today augmented shopping allows your customers to engage with your brands and products. This is a great way to sell creating digital experiences for your customers to allow them to try on, try out, interact, or personalize their purchases virtually.
Likewise, its foreseen that Voice Assistants and AI will play key roles in shaping eCommerce in the coming commerce decade. Same as Metaverse technology. We can see that it will be a fast-growing trend in the next era of eCommerce. It could be the next big thing for your B2B & B2C business. In fact, Gartner has named metaverse technology to be one of the top emerging technologies in 2023.
Integrating System for Multi-Channel Selling
Integration systems are another item growing rapidly in the eCommerce world. Many business leaders are keen on integrating certain functions that can increase their productivity, like inventory order management and order fulfillment in order to reduce the costs of human errors. These 2 functions in particular can rapidly increase your conversion rate. Today business leaders prefer to pick and choose to integrate certain functions into their business that meets their business needs. More than ever are businesses keen on reducing operational costs and maximizing revenue. This can be only achieved by optimizing the efficiency of their operations and integrating eCommerce solutions into their platform.
There are many solutions in the market that can address your business needs. For example, the B2B Connect solution, powered by DigiCommerce offers these features. To help you grow your business, this solution is equipped with many advanced features such as advanced quote management, advanced account management, punch-out catalog, CMS, and many more. B2B Connect solution can increase your productivity with limited cost. It can be quickly implemented and deployed within your preferred headless solution.
The Rise of Social Commerce
It is no secret that “the word of mouth that sells!” No doubt, social media has high power over consumers. Simply, people want to buy products and services based on recommendations and inspiration from other consumers they trust. For example, family members, friends, and communities, and can also be influencers they follow on social media whom they trust and have tried this product or service and recommend it. They want to feel inspired, informed, and confident in what they buy.
In today’s world, any brand, large or small, can now sell via social commerce. Simply, any person can now create a ‘brand’ of their own and reach out to the market directly. Competition has been growing fierce in social commerce. All business owners can now access the same markets and have part of the market share. Thus, as a result, many business leaders are incorporating into their strategies, turning their social channels into sharable storefronts. This has been an ongoing trend for the past few years and will continue to grow dramatically.
International Expansion with Multilingual and Multi-Currency Options
Today, more than ever B2B businesses have the desire of growing globally. Even brick-and-mortar companies are increasing their internet presence. Thus, providing your customers with your products or service in their own language is essential so they can come and buy from you again. Otherwise, you can be losing market share. Likewise, as the world is getting a smaller market to shop in, especially post-pandemic, multi-payment options are becoming a must in order to access the worldwide market and be able to sell with different currencies!
Since the majority of consumers are tech-savvy and prefer online shopping to in-person, this demands business owners address their consumers’ needs and transform their strategies to incorporate these trends.
Interested in learning more about what eCommerce solutions are for your B2B or B2C businesses and what works for you? Are you ready to leverage the potential of these B2B eCommerce Trends for growing your business in 2023? You should not navigate this path on your own. But with the help of your digital eCommerce partner. DigiCommerce can guide you with the latest technology and advise you on the right business solutions that best fit your business needs. Contact us today.
