As technology advances and ecommerce continues to grow, so does the opportunity to leverage marketplaces within a specific industry. Specifically, in the agricultural industry, resources are abundant within the agriculture B2B marketplace. These rescues allow farmers to buy/sell raw material and machine spare parts for farming needs. Likewise, allows them to sell their crops to their distributors and wholesalers. Thus, the agricultural business, either farmer or distributer, benefits a lot from integrating ecommerce into their business platforms. In this post, we will tackle, the advantages of implementing B2B ecommerce in the agriculture industry.
By 2024, 15% of B2B organizations will use digital commerce platforms to support both their customers and sales reps in all their sales activities.
according to Gartner, August 2021
This to say, farmers and distributors will depend mainly on B2B platforms. So more sales continue to shift from in person sales to online. B2B buyers have higher average order values and conversion rates are higher in turn. Also, millennials want to shop online, digital-savvy buyers are changing the game for B2B. According to Forrester, 80% of all B2B buyers will be millennials by 2023, and they research and buy online.
What are the Advantages of B2B to the Agriculture Industry?
Integrating Systems and Automate Processes:
One of the key challenges is managing multiple channels for farmers, distributors and wholesalers. In order to facilitate that process in your business, its vital to reach out to the right solution provider. DigiCommerce Group, a full-service ecommerce agency, specializes in implementing commerce solutions through multiple channels to businesses; is working with a large agriculture company, implementing ecommerce platform using B2B SAP Commerce Cloud.
B2B SAP Commerce Cloud can adjust to the complexity of different platforms integration. It can manage multiple suppliers, distributors, and wholesalers on a single platform. This will, in turn, definitely cuts downtime and overhead cost for all parties, the farmer, distributor and wholesaler.
Reaching Wider Markets:
If farmers and/or distributors want to distribute their products in wider markets, they need to equip their platforms with certain capabilities to facilitate selling internationally. With B2B Enterprise Solution in partnership with BigCommerce, it has a multi-Lingual and Multi-Currency capabilities. Same as Credit Card Integrations, and payment processors, core capabilities of this solution to facilitate the buying and selling process.
With the online presence, the distributers can reach wider target markets. This B2B Enterprise Solution has both B2B and B2C features. These can be turned on or off, based on the business requirements. For example, if a distributor likes to reach to his local customers, sell directly to his end-users. Same time, reaches out to wholesalers, this solution fits best his needs.
Full Product Catalogs Online:
A challenge of selling online for B2B buyers is managing large complex catalogs. However, with a B2B online store, buyers can customize their purchase orders and complete their purchases in a fast and efficient manner. For example, if a farmer wants to purchase spare parts for their tractor, they may order it online and customize their order with the specific model serial number. Likewise, a distributor can order the supply of their goods directly from a farmer online, once their inventory is low.
In summary, B2B ecommerce is without a doubt, the future way to do business for the agriculture industry. Moving forward all farmers, distributors, and wholesalers will be leveraging B2B commerce platforms on handling their business. In fact, with the millennials generation, it is inevitable not to leverage the advantages of implement B2B commerce platforms. Business will benefit of increase of ROI to their business growth.
If you are considering a new commerce experience, or want to leverage the advantages of B2B commerce to your business, you can contact one of our DigiCommerce experts to help you drive measurable results for your business!