Women today are contributing to technology and the eCommerce industry more than ever before. No doubt, we see women today taking on more responsibilities, new and enhanced leadership roles in many disciplines. Thus DigiCommerce acknowledges women’s role in leading the way in eCommerce, by conducting a series of webinars about Women in Ecommerce. In the webinar, we will hold a panel discussion with industry-leading women experts tackling today’s most important topics in the world of eCommerce, followed by a live Q&A session.

Some of the topics we are going to discuss in the upcoming webinar are: Female Leadership and Mentorship in the world of eCommerce; Work-life Balance; Workplace Culture; Ecommerce Trends; Innovation and Transformation in the ecommerce industry and many more!

Power of Mentorship & Leadership

Women leaders have a responsibility to empower and lift up other women. Why? Because mentored women are statistically proven to be more successful in the workplace, than non-mentored women. They rise to higher positions faster and with fewer roadblocks than women who do not have a mentor. 

According to Forbes, research shows that successful CEOs reached the top because they sought out mentors along the way. In a survey of 1,250 top executives, two-thirds reported having a mentor. 29 % of respondents earn more money, or have a higher income than their un-mentored colleagues. Likewise, mentored women are reported being happier than those who did not have mentors. Its also noticed that in the shopping retail business, women tend to hold more prominent leadership roles than before. According to Digital Commerce 360 research study, women hold up to 40% of leadership roles, in the top eCommerce retail companies!

Today, if we look closely, we find out that businesses with more female presence are more profitable, according to The Peterson Institute. However, it’s noted that women run only 4.2% of those Fortune 500 companies!

As a matter of fact, eCommerce made it easier for entrepreneur business women nowadays. This is because eCommerce provides them with the flexibility to balance their lives around work. The industry has become more accessible for women running businesses, from home or on the go.

Digicommerce, in partnership with BigCommerce, is inviting you to join our Women in Ecommerce webinar series 2021

Here are some insights about what our industry-leading women experts, from Gooten, Shero Commerce, Avalara are going to discuss and in the upcoming panel:

  • Female leadership and mentorship in the world of ecommerce
  • Building an empathetic and inclusive workplace culture
  • Innovation and transformation in the ecommerce industry
  • Live Q&A with the panelists

And many more topics will be tackled such as What are the challenges facing women in the ecommerce industry? What are the small steps that should be taken to ensure workplaces are equitable for all women? What does innovation in the commerce industry mean to women? Do women leaders have an impact, infuse innovation throughout an organization? Given the dramatic shifts in the eCommerce industry over the last couple of years, what are the trends impactful moving into 2022?

Learn more about:

Industry Leading Women Experts Panelists

  • Maddy Alcala
    Executive VP of Sales & Business Strategy at Gooten
    Maddy is responsible for new business acquisition and existing business growth, driving revenue expansion for the company across all geographies, verticals, and products. 
  • Beth Shero
    COO and Co-founder of Shero Commerce
    With a background in graphic design and UX/UI, Beth has skillfully assembled a broad range of eCommerce projects over the past decade, while playing a critical role in development and delivery at Shero.
  • Silvia Aguirre
    VP for Certificate Management at Avalara
    Co-founder of Avalara CertCapture, Silvia was previously co-founder and Principal of Tax Technology Services, LLC (TTS), where she had overall responsibility for the operational efficiency of the organization, as well as the tax knowledge base.

DigiCommerce

DigiCommerce is a full-service agency that excels in providing personalized content and commerce solutions for businesses. At DigiCommerce, we implement content and commerce solutions through all touch-points (Omni-channel), whether Marketing sites, Social Media, Video, or Integrating B2C, B2B or B2B2C.

BigCommerce

BigCommerce is the world’s leading cloud eCommerce platform for established and rapidly-growing businesses. It enables businesses to grow online sales with 80% less cost, time, and complexity than on-premise software. BigCommerce powers B2B and B2C eCommerce for SMBs, mid-market businesses, and Fortune 1000 companies. Some clients include industry-leading brands including Assurant, Ben & Jerry’s, and Gibson