As eCommerce continues to enjoy the pandemic induced surge, backup behavior and data protection have become more prominent issues. As more companies handle more online customer data, they are more exposed to cyber threats and other issues. Ottawa based backup service Rewind recently released a Data Protection Survey. According to them, indications are that data protection is becoming a key part of the business strategy. The study finds that due to a trust and reliance on cloud software, many companies forgo more robust data protection measures.


For many businesses data protection is the main reason businesses deploy backup systems. They fear of losing content repository and the disruptive effects this has on business are the chief reasons. Content repository often primarily containing stocking, customer and product data. Backup systems must be accompanied with robust recovery solutions which quickly mitigates the problem. Unfortunately for some small businesses this could mean shutting down for days or weeks. Predictably, short term revenue would be impacted by this which makes this an expensive problem. 89% say the biggest impact of data loss is seen in sales, order and revenue loss. According to the IDC, SMBs lose between $80k – $256k in a single down time. However, wasted hours is cited as the most significant impact of data loss.


Many eCommerce platforms do not provide backup or recovery services woefully. However, according to Rewind, 22% of customers acquire backup because of eCommerce platforms’ advice or reviews. Majority of those surveyed had backup systems showing that across the board businesses see the urgency. One explanation of this could be the increased drive to recommend business continuity plans by eCommerce platforms.

Consequently, businesses easily buy into this because eCommerce data loss is quite common. 25% of businesses lost website data with products, images and orders information is highest on the list. Th Most unsettling, 52% report they are unsure how much time would be spent recovering from data loss. For businesses, however, the largest threat to eCommerce stores are human error and malicious attacks. With a third of people blaming the eCommerce platform or integrations.

Long overdue

Interestingly, the case for backup systems has been made for years and there is much more awareness. The large investment in digitization means businesses are taking it more seriously than they use to. Currently, it is recognized as a necessity for most eCommerce. The constant innovation over the past decades has increased the options for businesses. Currently, there are a plethora of options for cost-effective, reliable automated backup solutions. They are engineered for business continuity, protecting, recovering data and fortifying business resilience.