{"id":6130,"date":"2024-01-11T10:01:26","date_gmt":"2024-01-11T15:01:26","guid":{"rendered":"https:\/\/digicommercegroup.com\/insights\/?p=6130"},"modified":"2024-01-11T13:16:47","modified_gmt":"2024-01-11T18:16:47","slug":"top-b2b-ecommerce-trends-for-2024","status":"publish","type":"post","link":"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/","title":{"rendered":"Top B2B eCommerce Trends for 2024"},"content":{"rendered":"\n

B2B ecommerce has been gaining popularity over the past few years and is expected to grow even more in 2024 and beyond. In a recent study<\/a>, Salesforce estimated 53% of B2B revenue will come from digital sources within two years, up from 41% currently. As more companies move to take advantage of the efficiency, simplicity, and automation ecommerce brings to historically manual B2B transactions, here are the top trends changing the B2B selling landscape in 2024:<\/p>\n\n\n\n

Combining B2B and B2C operations<\/h2>\n\n\n\n

Many consumer-facing brands have long kept their wholesale operations and their direct-to-consumer operations separate. This year, many companies will make the jump to platforms that can identify and serve both types of clients in one digital location. Managing a single backend that easily caters to businesses and consumers greatly simplifies operations and increases efficiency \u2013 two important factors for many businesses in 2024.<\/p>\n\n\n\n

\"B2B
B2B buyers expect B2C purchasing experiences online<\/sub><\/em><\/figcaption><\/figure>\n\n\n\n

Personalized experiences<\/h2>\n\n\n\n

B2B buyers have come to expect the same personalized experience they get in B2C eStores from their suppliers. In 2024, expect to see more B2B sites adopting personalized storefronts that focus on the shopper\u2019s interests and past activity, dynamic pricing based on account spend, location, or volume, and varying payment options per account.<\/p>\n\n\n\n

Self-serve options<\/h2>\n\n\n\n

This year, clients will want to help themselves. Online shopping has conditioned B2B buyers to expect the same purchase flow from B2B sellers and avoid having to go through a representative for most standard orders. Representatives will spend more time developing new business, negotiating high-level agreements, and then setting up their clients with accounts that reflect the pricing, discounts, and spending limits.<\/p>\n\n\n\n

\"QR
QR codes at events or showrooms that go straight to checkout<\/sub><\/em><\/figcaption><\/figure>\n\n\n\n

Simplified purchasing<\/h2>\n\n\n\n

Smart B2B sellers will be rolling out one-click checkouts for B2B clients to facilitate and expedite purchasing. Think of links accessible to clients via email, chat, or even QR codes at events or showrooms that go straight to checkout.<\/p>\n\n\n\n

AI<\/h2>\n\n\n\n

Many eCommerce platforms are adding AI-powered features to their solutions. B2B teams will be able to leverage them to create copy, such as dynamically generating product descriptions or translations, or to personalize the client experience, such as dynamically merchandising the storefront based on taste and preferences.<\/p>\n\n\n\n

Are you looking to launch or improve your B2B eCommerce experience in 2024 by leveraging these trends? Let DigiCommerce show you how we can quickly implement all these trends into your new or existing solution. Contact us today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

This year, more companies will take advantage of the efficiency, simplicity, and automation ecommerce brings. Here are the top trends changing the B2B selling landscape:<\/p>\n","protected":false},"author":6,"featured_media":6134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[67,18,3],"tags":[],"class_list":["post-6130","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-b2b","category-digicommerce","category-insights","post_format-post-format-image"],"yoast_head":"\nTop B2B eCommerce Trends for 2024 - insights - DigiCommerce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top B2B eCommerce Trends for 2024 - insights - DigiCommerce\" \/>\n<meta property=\"og:description\" content=\"This year, more companies will take advantage of the efficiency, simplicity, and automation ecommerce brings. Here are the top trends changing the B2B selling landscape:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"insights - DigiCommerce\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-11T15:01:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-11T18:16:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2024\/01\/5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maya Meyouhas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maya Meyouhas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/\"},\"author\":{\"name\":\"Maya Meyouhas\",\"@id\":\"https:\/\/digicommercegroup.com\/insights\/#\/schema\/person\/9fe09e6fe9e80b9d74f3ba1671a0ccd2\"},\"headline\":\"Top B2B eCommerce Trends for 2024\",\"datePublished\":\"2024-01-11T15:01:26+00:00\",\"dateModified\":\"2024-01-11T18:16:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/\"},\"wordCount\":423,\"publisher\":{\"@id\":\"https:\/\/digicommercegroup.com\/insights\/#organization\"},\"image\":{\"@id\":\"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2024\/01\/5.png\",\"articleSection\":[\"B2B\",\"DigiCommerce\",\"Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/\",\"url\":\"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/\",\"name\":\"Top B2B eCommerce Trends for 2024 - insights - DigiCommerce\",\"isPartOf\":{\"@id\":\"https:\/\/digicommercegroup.com\/insights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2024\/01\/5.png\",\"datePublished\":\"2024-01-11T15:01:26+00:00\",\"dateModified\":\"2024-01-11T18:16:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/#primaryimage\",\"url\":\"https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2024\/01\/5.png\",\"contentUrl\":\"https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2024\/01\/5.png\",\"width\":1280,\"height\":720,\"caption\":\"Top b2b ecommerce trends for 2024\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/digicommercegroup.com\/insights\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top B2B eCommerce Trends for 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/digicommercegroup.com\/insights\/#website\",\"url\":\"https:\/\/digicommercegroup.com\/insights\/\",\"name\":\"insights - DigiCommerce\",\"description\":\"we deliver business solutions\",\"publisher\":{\"@id\":\"https:\/\/digicommercegroup.com\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/digicommercegroup.com\/insights\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/digicommercegroup.com\/insights\/#organization\",\"name\":\"DigiCommerce\",\"url\":\"https:\/\/digicommercegroup.com\/insights\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digicommercegroup.com\/insights\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2019\/09\/DigiCommerce-Banner-Logo-.png\",\"contentUrl\":\"https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2019\/09\/DigiCommerce-Banner-Logo-.png\",\"width\":14807,\"height\":2436,\"caption\":\"DigiCommerce\"},\"image\":{\"@id\":\"https:\/\/digicommercegroup.com\/insights\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/digicommercegroup.com\/insights\/#\/schema\/person\/9fe09e6fe9e80b9d74f3ba1671a0ccd2\",\"name\":\"Maya Meyouhas\",\"description\":\"Maya Meyouhas is a Fractional CMO with over 18 years experience developing and executing innovative marketing strategies that drive business growth, enhance brand awareness, and increase customer engagement. She has collaborated with some of the biggest media and retail brands in Canada and is passionate about branding and technology.\",\"sameAs\":[\"http:\/\/www.mimmarketing.ca\",\"http:\/\/www.linkedin.com\/in\/mayameyouhas\"],\"url\":\"https:\/\/digicommercegroup.com\/insights\/author\/maya\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top B2B eCommerce Trends for 2024 - insights - DigiCommerce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/","og_locale":"en_US","og_type":"article","og_title":"Top B2B eCommerce Trends for 2024 - insights - DigiCommerce","og_description":"This year, more companies will take advantage of the efficiency, simplicity, and automation ecommerce brings. Here are the top trends changing the B2B selling landscape:","og_url":"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/","og_site_name":"insights - DigiCommerce","article_published_time":"2024-01-11T15:01:26+00:00","article_modified_time":"2024-01-11T18:16:47+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2024\/01\/5.png","type":"image\/png"}],"author":"Maya Meyouhas","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Maya Meyouhas","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/#article","isPartOf":{"@id":"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/"},"author":{"name":"Maya Meyouhas","@id":"https:\/\/digicommercegroup.com\/insights\/#\/schema\/person\/9fe09e6fe9e80b9d74f3ba1671a0ccd2"},"headline":"Top B2B eCommerce Trends for 2024","datePublished":"2024-01-11T15:01:26+00:00","dateModified":"2024-01-11T18:16:47+00:00","mainEntityOfPage":{"@id":"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/"},"wordCount":423,"publisher":{"@id":"https:\/\/digicommercegroup.com\/insights\/#organization"},"image":{"@id":"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2024\/01\/5.png","articleSection":["B2B","DigiCommerce","Insights"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/","url":"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/","name":"Top B2B eCommerce Trends for 2024 - insights - DigiCommerce","isPartOf":{"@id":"https:\/\/digicommercegroup.com\/insights\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/#primaryimage"},"image":{"@id":"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2024\/01\/5.png","datePublished":"2024-01-11T15:01:26+00:00","dateModified":"2024-01-11T18:16:47+00:00","breadcrumb":{"@id":"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/#primaryimage","url":"https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2024\/01\/5.png","contentUrl":"https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2024\/01\/5.png","width":1280,"height":720,"caption":"Top b2b ecommerce trends for 2024"},{"@type":"BreadcrumbList","@id":"https:\/\/digicommercegroup.com\/insights\/top-b2b-ecommerce-trends-for-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/digicommercegroup.com\/insights\/"},{"@type":"ListItem","position":2,"name":"Top B2B eCommerce Trends for 2024"}]},{"@type":"WebSite","@id":"https:\/\/digicommercegroup.com\/insights\/#website","url":"https:\/\/digicommercegroup.com\/insights\/","name":"insights - DigiCommerce","description":"we deliver business solutions","publisher":{"@id":"https:\/\/digicommercegroup.com\/insights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digicommercegroup.com\/insights\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digicommercegroup.com\/insights\/#organization","name":"DigiCommerce","url":"https:\/\/digicommercegroup.com\/insights\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digicommercegroup.com\/insights\/#\/schema\/logo\/image\/","url":"https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2019\/09\/DigiCommerce-Banner-Logo-.png","contentUrl":"https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2019\/09\/DigiCommerce-Banner-Logo-.png","width":14807,"height":2436,"caption":"DigiCommerce"},"image":{"@id":"https:\/\/digicommercegroup.com\/insights\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/digicommercegroup.com\/insights\/#\/schema\/person\/9fe09e6fe9e80b9d74f3ba1671a0ccd2","name":"Maya Meyouhas","description":"Maya Meyouhas is a Fractional CMO with over 18 years experience developing and executing innovative marketing strategies that drive business growth, enhance brand awareness, and increase customer engagement. She has collaborated with some of the biggest media and retail brands in Canada and is passionate about branding and technology.","sameAs":["http:\/\/www.mimmarketing.ca","http:\/\/www.linkedin.com\/in\/mayameyouhas"],"url":"https:\/\/digicommercegroup.com\/insights\/author\/maya\/"}]}},"_links":{"self":[{"href":"https:\/\/digicommercegroup.com\/insights\/wp-json\/wp\/v2\/posts\/6130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digicommercegroup.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digicommercegroup.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digicommercegroup.com\/insights\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/digicommercegroup.com\/insights\/wp-json\/wp\/v2\/comments?post=6130"}],"version-history":[{"count":3,"href":"https:\/\/digicommercegroup.com\/insights\/wp-json\/wp\/v2\/posts\/6130\/revisions"}],"predecessor-version":[{"id":6192,"href":"https:\/\/digicommercegroup.com\/insights\/wp-json\/wp\/v2\/posts\/6130\/revisions\/6192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digicommercegroup.com\/insights\/wp-json\/wp\/v2\/media\/6134"}],"wp:attachment":[{"href":"https:\/\/digicommercegroup.com\/insights\/wp-json\/wp\/v2\/media?parent=6130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digicommercegroup.com\/insights\/wp-json\/wp\/v2\/categories?post=6130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digicommercegroup.com\/insights\/wp-json\/wp\/v2\/tags?post=6130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}