{"id":5664,"date":"2023-02-02T17:20:59","date_gmt":"2023-02-02T17:20:59","guid":{"rendered":"https:\/\/digicommercegroup.com\/insights\/?p=5664"},"modified":"2023-06-06T02:03:37","modified_gmt":"2023-06-06T02:03:37","slug":"digital-transformation-challenges-for-b2b-companies","status":"publish","type":"post","link":"https:\/\/digicommercegroup.com\/insights\/digital-transformation-challenges-for-b2b-companies\/","title":{"rendered":"Digital Transformation Challenges"},"content":{"rendered":"\n<p>One of the most popular ways to start a new year for your business is to start your eCommerce migration project. It has been due for a while. The entire company is probably on board, right? Marketing is ready to get going, the sales team is imagining new leads and customer opportunities. And the IT team is eager to hand off any website responsibilities to a new vendor. But wait. Does everyone have the same goals for a new project, the same <a href=\"https:\/\/ultracommerce.co\/blog\/top-5-ecommerce-priorities-for-b2b-companies\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>eCommerce priorities<\/strong><\/a>? Does everyone agree on the same business pain being caused by the same points? Are you aware of the common <strong><a href=\"https:\/\/digicommercegroup.com\/insights\/digital-transformation-b2b-e-commerce-in-manufacturing-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital transformation <\/a><\/strong>challenges that B2B companies face? Which in turn leads them to decide to invest in an eCommerce re-platform project.<\/p>\n\n\n\n<p>With so many resources required like time, investment, and business interruption. Let\u2019s look at what you will need to get started. There are many barriers to <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/digicommercegroup.com\/insights\/digital-transformation-b2b-e-commerce-in-manufacturing-industry\/\" target=\"_blank\">digital transformation<\/a><\/strong> that companies face. Some of them are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lack of organizational change management strategy. <\/li>\n\n\n\n<li>Lack of expertise and skills. <\/li>\n\n\n\n<li>Dynamic customer needs changes. <\/li>\n\n\n\n<li>Management Internal resistance to change.<\/li>\n\n\n\n<li>Security concerns.<\/li>\n\n\n\n<li>Budget constraints.<\/li>\n\n\n\n<li>Organizational management changes. <\/li>\n\n\n\n<li>Continuous upskilling and recruitment.<\/li>\n<\/ul>\n\n\n\n<p>But, what are the common digital transformation challenges B2B companies face today with their current commerce platforms and initiatives?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Product Catalog &amp; Selling<\/h2>\n\n\n\n<p>&nbsp;\u201cWe can\u2019t do what we want!\u201d This is the phrase that sums up the challenges B2B companies face with their existing platform.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Inability to sell the entire product catalog<\/h4>\n\n\n\n<p>Whether the product catalog is small or extends into thousands of items. Making compromises to only support a limited number of products. This means that your customers are likely to find what they want on the digital storefront.&nbsp;<\/p>\n\n\n\n<p>Service contracts, licenses, accessories, product bundles, sets, and other combinations fall slightly outside the norm. These are the easiest pieces to have been left behind on a past site launch. Yet, there are likely other gaps as well. Have the latest products and brands been included with site updates? Frequently, once a company moves past an initial honeymoon period with a new site.  The ongoing process or workflow to update and maintain its product catalog data falls by the wayside and the catalog grows stale quickly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Configuration Challenges<\/h4>\n\n\n\n<p>Does your entire catalog get sold the same way? Probably not. Between the requirements that products have customized shipping methods, pricing configuration, or even a unique order workflow. It\u2019s an easy escape to simply not include those items on the storefront. When it\u2019s impossible (or expensive) to find the right solution, you likely will avoid it altogether.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Optimized Product Data Management Process<\/h4>\n\n\n\n<p>Efficient product selling, improving conversion rates, and managing the catalog with an optimized product data management process are often missing altogether. That is to say. A haphazard approach to acquiring, cleaning, optimizing, and then updating or creating new products can hold back the selling. Why? Because simply the resources required to run the process.<\/p>\n\n\n\n<p>Overall, improved product data import and processing from vendors is essential for optimizing eCommerce conversion rates. By automating the importing and exporting process, ensuring accuracy and up-to-date information, reducing manual errors, and speeding up product listing creation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2021\/11\/Online-shopping-683x1024.jpeg\" alt=\"Digital Transformation Challenges facing B2B companies\" class=\"wp-image-3956\" width=\"413\" height=\"617\"\/><figcaption class=\"wp-element-caption\">Optimized Product Data Management<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. Integration<\/h2>\n\n\n\n<p>Effective eCommerce incorporates data and services from an assortment of technologies throughout the business. Without the flexibility of a reliable commerce engine. More effort and management are required to make eCommerce work within a business.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">eCommerce Storefront to Back-Office Integration<\/h4>\n\n\n\n<p>As a matter of fact, an incomplete or unreliable integration between the eCommerce storefront and sales channels with backend systems will make it difficult to stay up to date with orders. Also to keep up with inventory, and customer information. Without proper integration, businesses may struggle to provide customers with accurate delivery timelines, reliable product availability, and accurate shipment tracking.<\/p>\n\n\n\n<p>Additionally, integrating the eCommerce storefront with the back office can be incredibly time-consuming and costly. B2B companies may suffer from a lack of scalability, data entry issues, or data access.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Data Access<\/h4>\n\n\n\n<p>We grimace a little bit anytime we hear someone describe the process of being forced to export data out of an eCommerce platform and import it into third-party systems.  Whether it\u2019s customer accounts, order history, or other data systems.<\/p>\n\n\n\n<p>Without access to data, it is difficult to capitalize on sales opportunities. This can result in missed profits and reduced customer loyalty.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Integration Breakdown<\/h4>\n\n\n\n<p>Bad integrations harm the customer experience across the entire workflow \u2013 from order creation to fulfillment and follow-up. Integrations that don&#8217;t work correctly can cause delays in order fulfillment. In turn, this leads to inaccurate order tracking and disrupts the customer&#8217;s experience with the product and brand. Without such integrations, customers can become frustrated and confused. They take their business elsewhere before placing that second order.<\/p>\n\n\n\n<p>Businesses that are missing integrations are connected in real-time, properly tested, and working as expected to avoid damaging the customer experience. This includes ensuring that all data is transferred securely, accurately, and quickly between different systems. As well as regularly monitoring the performance of the integration.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/digicommercegroup.com\/insights\/why-ecommerce-scalability-is-crucial-for-your-business\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2022\/07\/eCommerce-Scalability-web-main-1-2-1024x570.jpg\" alt=\"Why eCommerce Scalability is Crucial to Your Business?\" class=\"wp-image-5401\" srcset=\"https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2022\/07\/eCommerce-Scalability-web-main-1-2-1024x570.jpg 1024w, https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2022\/07\/eCommerce-Scalability-web-main-1-2-300x167.jpg 300w, https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2022\/07\/eCommerce-Scalability-web-main-1-2-768x428.jpg 768w, https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2022\/07\/eCommerce-Scalability-web-main-1-2-1536x855.jpg 1536w, https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2022\/07\/eCommerce-Scalability-web-main-1-2-2048x1140.jpg 2048w, https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2022\/07\/eCommerce-Scalability-web-main-1-2-600x334.jpg 600w, https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2022\/07\/eCommerce-Scalability-web-main-1-2-945x526.jpg 945w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">B2B companies may suffer from a lack of scalability.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>Customer Experience<\/strong><\/h2>\n\n\n\n<p>Meeting customers where they are and delivering a consistent purchasing experience is a challenge.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Meeting Expectations<\/strong><\/h4>\n\n\n\n<p>In fact, your customers want the convenience, transparency, and personalization that they get offline. Therefore, interacting with a storefront that\u2019s easy to search, shop and use for post-order follow-up is no longer optional \u2013 it\u2019s expected. According to <strong><a href=\"https:\/\/www.forrester.com\/report\/Googleize-Your-SiteSearch-Experience\/RES124541\" target=\"_blank\" rel=\"noreferrer noopener\">Forrester<\/a><\/strong>, about 66% of exit traffic is related to frustration around product search experience. With large complex catalogs, complicated configurations, and technical data points, it\u2019s not a surprise to see such high numbers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Real-Time Information Delivery<\/h4>\n\n\n\n<p>Requirements for B2B eCommerce real-time data include the ability to access customer and product data in real-time, track and monitor inventory levels, and deliver orders quickly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Customer Shopping Preferences<\/h4>\n\n\n\n<p>Meanwhile, customers want a secure, fast checkout process that allows them to purchase in bulk using multiple payment options. To clarify, this is key for customers to obtain their loyalty. Moreover,<strong> <\/strong>integrating&nbsp;Multi-Language &amp; Multi-Currency&nbsp;features into your commerce website allows you to penetrate new markets. Both are the top key features you need to implement on your eCommerce website to grow your business internationally. In other words, accommodating your customer&#8217;s shopping preferences will lead to a higher conversion rate. <\/p>\n\n\n\n<p>Most importantly, B2B eCommerce customers prefer a shopping experience that is tailored to their specific needs and preferences. Likewise, they are looking for an easy-to-use platform that offers a wide range of product and service options. Indeed, they are looking for shopping capabilities, a robust search, and the ability to sort and filter quickly and create saved product lists.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2021\/07\/\u25b7-B2B-different-channels-2020.jpeg\" alt=\"Digital Transformation \" class=\"wp-image-3575\" width=\"699\" height=\"466\" srcset=\"https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2021\/07\/\u25b7-B2B-different-channels-2020.jpeg 800w, https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2021\/07\/\u25b7-B2B-different-channels-2020-300x200.jpeg 300w, https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2021\/07\/\u25b7-B2B-different-channels-2020-768x512.jpeg 768w, https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2021\/07\/\u25b7-B2B-different-channels-2020-600x400.jpeg 600w, https:\/\/digicommercegroup.com\/insights\/wp-content\/uploads\/2021\/07\/\u25b7-B2B-different-channels-2020-272x182.jpeg 272w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><figcaption class=\"wp-element-caption\">Meeting Customers&#8217; Expectations is one of the key challenges facing B2B companies<\/figcaption><\/figure>\n\n\n\n<p>Likewise, as a business owner, it is critical to<a href=\"https:\/\/digicommercegroup.com\/insights\/why-headless-is-the-right-choice-for-companies-doing-international-business\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>meet your customers&#8217; expectations<\/strong><\/a>. Certainly, enhancing your overall customers\u2019 shopping experiences will allow you to quantify better results. That is to say, to grow your business, you might have to choose your battles.<\/p>\n\n\n\n<p>To sum up. Chances are more than one of these common digital transformation challenges that face B2B companies can hit your business. Consequently, it\u2019s important that your company, and the internal team, agree on the pain points that necessitate a migration project to a new platform.  <\/p>\n\n\n\n<p>Thus, to <strong><a href=\"https:\/\/digicommercegroup.com\/insights\/is-future-proof-ecommerce-a-growing-business-trend\/\" target=\"_blank\" rel=\"noreferrer noopener\">future-proof<\/a><\/strong> your business, you might want to leverage the help of a service provider agency like <strong><a href=\"https:\/\/www.digicommercegroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">DigiCommerce<\/a>.<\/strong> You may need a partner to guide you through your migration and integration process. With our partner <strong><a href=\"https:\/\/ultracommerce.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ultra Commerce<\/a><\/strong>, we can help you grow a completely agile eCommerce platform and grow your business. If you\u2019re ready to embark on your digital transformation journey and invest in your B2B eCommerce,\u00a0<a href=\"https:\/\/www.digicommercegroup.com\/contact\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>contact us<\/strong><\/a> today\u00a0to learn more. Together we can shape your future innovations.\u00a0<\/p>\n\n\n\n<div style=\"background-color: #184304\">\n            <div>\n              <img decoding=\"async\" style=\"width: 40%; height: auto;display: block;margin-left: auto;margin-right: auto;width: 50%;\" src=\"https:\/\/www.digicommercegroup.com\/img\/DigiCommerce-White.svg\" alt=\"DigiCommerce\">\n              <h5 style=\"font-size: 30px;text-align: center; color: #ffffff;margin-top: 1%;\">\n                We deliver business solutions to shape your future innovations\n              <\/h5>\n             <div style=\"text-align: center;\">\n             <a href=\"https:\/\/digicommercegroup.hubspotpagebuilder.com\/b2b-for-digicommerce\" target=\"_blank\" style=\"font-size: 16.00px;font-weight: 700;padding: .7% 5%;color: #194303; font-style: normal;\n    font-family: Montserrat, Arial;\n    text-decoration: none;border-radius: 30px;\n    background-color: white;display: inline-block;text-align: center;\n    white-space: wrap;\n    vertical-align: middle;line-height: 1.5;\" class=\"btn btn-learn-more-ep\" rel=\"noopener\">learn more about DigiCommerce Headless Enterprise Solution<\/a>\n            <\/div><\/div>\n            <br><br>\n          <\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of the most popular ways to start a new year for your business is to start your eCommerce migration project. It has been due for a while. The entire company is probably on board, right? Marketing is ready to&#8230; <a class=\"more-link\" href=\"https:\/\/digicommercegroup.com\/insights\/digital-transformation-challenges-for-b2b-companies\/\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":5,"featured_media":5763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5664","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-insights","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Transformation Challenges - insights - DigiCommerce<\/title>\n<meta name=\"description\" content=\"What are the common digital transformation challenges the B2B companies face that lead them to invest in an eCommerce re-platform project?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digicommercegroup.com\/insights\/digital-transformation-challenges-for-b2b-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Transformation Challenges - 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