Month April 2021

Product Information Management (PIM) solutions can be useful to the entire digital infrastructure. But what are PIMs? PIMs gives businesses a central location to gather, manage and create product information and product catalog. It provides businesses also with the flexibility… Continue Reading →

Direct-to-consumer is the selling goods direct to customers thereby bypassing third-party retailers, wholesalers, or any other intermediate. In 2021 eCommerce can be significant to the digital growth of the direct-to-consumer (DTC) business model. Shifting a digital infrastructure from the well… Continue Reading →

The technology sector, including eCommerce, are leading the charge to embrace more flexible work arrangements for employees. In fact, these work arrangements can benefit both genders. However with women feeling the primary effects of juggling childcare and career, it is… Continue Reading →

There are different advantages of eCommerce landing pages but we will cover how businesses can optimize them. Companies must see how they can leverage this advantage for marketing purposes. They need to create and optimize eCommerce landing pages for their… Continue Reading →

According to Deloitte, companies with a more inclusive workplace culture are up to six times as likely to be innovative. Interestingly, the study also suggests that companies that actively prioritize gender inclusivity are also more likely to attain financial targets…. Continue Reading →

Baby boomers are a too important demographic for eCommerce stores to neglect. To target these customers, businesses must first have the facts about this customer base. eShopWorld has done some of this work with Voices 2021: Cross-Border Shopper Insights survey…. Continue Reading →

The eCommerce landing page has become the primary front-facing part of online stores. In the old days it was the physical storefront but our increased reliance on online shopping is slightly less important. The page customers land after they click… Continue Reading →

If the past few years of eCommerce innovation has taught us anything, it is that the online experience must be customer centric. Interestingly, focusing efforts on streamlining transactions, checkout and pricing is not sufficient. It is definitely not sufficient enough… Continue Reading →